Awarded consistently, since 2006, as the "Most Promising Filipino Franchise", Waffle Time has grown to over 400 outlets nationwide with 10 outlets in Indonesia - quite a feat for an Iloilo-based family enterprise that only started in 1998. Much of its success lies in Waffle Time's recognition that operations must run smoothly to keep their franchisees and customer happy. Supervising day-to-day operations of food products in all outlets is a logistical challenge, but with Sun Cellular's Call and Text Unlimited, Waffle Time is able to overcome difficulties to successful manage its business.

"We take orders and distribute our waffles to all outlets, keeping them freshly stocked to serve our customers well," says Grace Epilepcia-Barañao, VP-Operations. "Simple as it may sound, however, coordination on sales, inventory management and manpower pooling can be difficult without the right communications partner. That is why we chose Sun - not only are all communication channels made open to us, we even get to cut our communication cost by more than 60%. Sun allows us faster communications to cascade clearer instruction." adds Grace.

Things can only get better for Waffle Time. With Sun Cellular as its communications partner, Waffle Time can set its sights on scaling business expansion further.