Sun Business, the new product of the integration of Sun Cellular and Digitel, was introduced to members and guests in a recent business conference organized by the Business Marketing Association of the Philippines (BMAP). Launched in 2010, Sun Business aims to provide holistic solutions to businesses for efficient operations at cost effective prices.

Ruth Eva Ritumalta, Senior Manager of Sun Business Marketing, delivered the "Maximizing Bank Distribution Channels Thru Sun Business" during the conference and shared how businesses and enterprises could take full advantage of their channels through telecommunications.

"Sun Business, your Pro-Business partner, is a relatively new brand but already, it has garnered a strong roster of clients that benefit from the solutions we offer," she says.

"To date," she expounds, "Sun Business renders the Message Cast Pro service to top banks, as this solution enables the client to broadcast text messages to multiple recipients with just one click. You can update your clients and employees with the latest products, events, promos and important announcements within and outside your company. Sun is also growing as banks improve their services nationwide. With Mobiserve, a customizable system for customer helpdesks and an SMS hotline for companies that could be used to track customer concerns and queries, our clients will now be able to provide their customers with the best services based on the feedback that they receive from our Mobiserve solution."