Drew Arellano reveals pragmatic side, talks about best-value offers for Sun

 Published on Jul 01, 2015
Multi-faceted athlete, actor and TV host Drew Arellano goes for better choices in life. As the new face of Sun, Drew is proud to be the voice of the fastest-growing mobile brand in postpaid.

Multi-faceted athlete, actor and TV host Drew Arellano goes for better choices in life. As the new face of Sun, Drew is proud to be the voice of the fastest-growing mobile brand in postpaid.

Drew, who loves to travel and is a triathlete, said he is supporting Sun’s #ChooseBetter thrust for very good reasons: “One of the reasons why I’m happy and proud that I’m now with the Sun family is because of the value-rich benefits Sun provides its subscribers – that’s what we want to push. It’s also about associating myself with a very good brand, a trusted brand,” said Drew.

The travel show host recalled how he’s always opted for intelligent choices, making the decision to support Sun’s campaign an easy slide. “Before, when I was in college, you wanted to have that value for money and uso yung group messages. Like don’t call me with other networks. That’s how it is.  It’s weird because right now we believe the market now is highly intelligent, very resourceful. They do checkout the deals for them. You know the amount of budget they use. So with Sun, it’s pretty much all about getting more than what you pay for.” 

Choose Better

Like Drew, Sun’s  #ChooseBetter campaign rationalizes the importance of knowing your options because there are ways to make the most out of what we pay for, the backbone of this new campaign that calls on mobile subscribers to weigh their options carefully because it’s only through making BETTER choices do they get the BEST value for their money. 

Sun Vice President Joel Lumanlan underscored the brand’s solid business performance, “Sun’s stellar performance in the postpaid segment has been hugely driven by feature-packed plans that give subscribers unbeatable value for their money. We are optimistic about sustaining this momentum of double-digit growth throughout the year as we continue to introduce highly competitive products under an insightful marketing campaign that appeals to the wise spender in every Filipino.”

Sun’s #ChooseBetter campaign is seen to sustain the gains posted by the brand in 2014, which saw Sun emerging as the country’s fastest growing postpaid brand in terms of subscriber base.  Sun Cellular set the pace for the mobile industry by posting 16-percent year-on-year growth in its subscriber base, according to the yearend disclosure of PLDT.

Sun is pushing for Best Value Plan 450, an entry-level postpaid plan which already comes with a free Android handset plus a monthly pack of unlimited calls and texts to Sun; 250 texts to all networks; and 20 hours of mobile surfing.

On the other hand, Sun offers broadband users with Non Stop Surf Plan 450, which comes with Non-stop surfing, data streaming and access to Spinnr music app.

“With all their inclusions at very affordable prices, Sun Best Value Plan 450 and Non Stop Surf 450 are clearly the best-value postpaid plans in the market today,” noted Lumanlan.

Sun emerged in 2014 as the fastest growing postpaid brand in the country after posting a remarkable 16 percent year-on-year growth in terms of subscriber base, compared to the 12 percent growth posted by rival Globe Telecom Inc., over the same period.

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